Important Information

You are visiting the international Vantage Markets website, distinct from the website operated by Vantage Global Prime LLP
( ) which is regulated by the Financial Conduct Authority ("FCA").

This website is managed by Vantage Markets' international entities, and it's important to emphasise that they are not subject to regulation by the FCA in the UK. Therefore, you must understand that you will not have the FCA’s protection when investing through this website – for example:

  • You will not be guaranteed Negative Balance Protection
  • You will not be protected by FCA’s leverage restrictions
  • You will not have the right to settle disputes via the Financial Ombudsman Service (FOS)
  • You will not be protected by Financial Services Compensation Scheme (FSCS)
  • Any monies deposited will not be afforded the protection required under the FCA Client Assets Sourcebook. The level of protection for your funds will be determined by the regulations of the relevant local regulator.

If you would like to proceed and visit this website, you acknowledge and confirm the following:

  • 1.The website is owned by Vantage Markets' international entities and not by Vantage Global Prime LLP, which is regulated by the FCA.
  • 2.Vantage Global Limited, or any of the Vantage Markets international entities, are neither based in the UK nor licensed by the FCA.
  • 3.You are accessing the website at your own initiative and have not been solicited by Vantage Global Limited in any way.
  • 4.Investing through this website does not grant you the protections provided by the FCA.
  • 5.Should you choose to invest through this website or with any of the international Vantage Markets entities, you will be subject to the rules and regulations of the relevant international regulatory authorities, not the FCA.

Vantage wants to make it clear that we are duly licensed and authorised to offer the services and financial derivative products listed on our website. Individuals accessing this website and registering a trading account do so entirely of their own volition and without prior solicitation.

By confirming your decision to proceed with entering the website, you hereby affirm that this decision was solely initiated by you, and no solicitation has been made by any Vantage entity.

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By providing your email and proceeding to create an account on this website, you acknowledge that you will be opening an account with Vantage Global Limited, regulated by the Vanuatu Financial Services Commission (VFSC), and not the UK Financial Conduct Authority (FCA).

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Rebranding of CFDs Brokers: “It Was Costly, but We Have More than Made Up for It”

26 Degrees, Taurex, Admirals and Vantage Markets: Finance Magnates talked to CFDs firms that underwent rebranding.

The first part of the series discusses strategy, customer trust, cost and “opportunity cost”.

Invast Global, Zenfinex, Admiral Markets, and VantageFX were only a few forex and contracts for differences (CFDs) brokers that are now operating with a new name. While some have taken a completely new identity, like 26 Degrees and Taurex, others stayed close to their legacy identity with names like Admirals and Vantage. With the new year ahead of us – time for renewal and transformation – we delved into the aftermath of such transformations to uncover the secrets, regrets, and advice emanating from these changes.

The decision to rebrand is tough. It can undo the brand value companies have built over the years, especially for retail customer-centric companies like brokers. So, companies take calculated risks and plan for months, if not years, before rebranding.

Retail FX/CFDs brokerage brand, Vantage, rebranded but aligned with its legacy name.

“As a licensed CFD broker, we operate in a highly saturated yet fragmented industry. We recognised that it was crucial to allow our brand to stand out and find our unique positioning in this crowded market,” Geraldine Goh, the Chief Marketing Officer at Vantage Markets, told Finance Magnates.

“Combined with our findings from a comprehensive competitor audit and extensive customer research, we worked to establish Vantage, a refreshed brand that was consistent across our brand architecture.”

Read the full article on Finance Magnates.