Rebranded CFDs Brokers: The Daunting Task of Rebuilding SEO
The second part of the series discusses the challenges of web traffic, reputation and how to measure a rebranding’s success.
Nick Cooke, CEO of Taurex: “we surpassed numbers in a month and saw a substantial increase in deposits”
“It was important to ensure that the new website was SEO optimised,” Melissa Downes, the Global Head of Marketing at 26 Degrees, pointing out at the challenges of SEO after rebranding. Rebranding of a brokerage brand is a herculean task. In the first part of the series Finance Magnates explored the rebranding strategies and costs, among other things.
Detailing the SEO strategy of Taurex, its Founder and CEO, Nick Cooke, said, “Our SEO team took the lead from the start, focusing on optimising every aspect of our new website for search engines. We strategically implemented 301 redirects to ensure a smooth transfer of our online presence. We carefully updated our backlinks to maintain link equity. We promptly submitted our sitemap to Google Search Console. These proactive steps allowed us to migrate as much of our established authority as possible to Taurex.”
Vantage further credited its “restructured marketing and branding framework” for an improved SEO after the rebranding. Geraldine Goh, the Chief Marketing Officer at Vantage Markets, said, “With brand search terms and SOV, we’ve been hitting new highs quarter on quarter.
“Some challenges we faced at the time included getting all of our global teams on board with the changes since every market and region had their own requirements, initiatives, and priorities to keep the business running smoothly.”
Rebranding a CFDs broker can disrupt the SEO performance of the website, as it involves changing the domain name, the logo, the content, the design, and the links of the website. These changes can affect the ranking, the traffic, the conversions, and the reputation of the website, as well as cause technical issues and errors.
Read the full article on Finance Magnates.